Traditional advertisement is becoming less effective and credible, which makes it difficult for brand owners to distribute their product and make their brand recognizable among others. This could be extremely challenging and even frustrating especially if you’re running a small or medium sized business. Don’t lose hope! Sponsor an event!
Sponsorship, is a great marketing tool that could help you to establish and improve your company image and credibility by supporting event that your target market finds alluring.
Sponsorship provides a great means of broadening your competitive edge by improving your company’s image, prestige and credibility by supporting an event that your target market finds attractive. In recent years, corporate sponsorship has become the fastest growing type of marketing in the UK.
A growing number of marketers think that corporate sponsorship is better than other methods as it provides opportunities to gauge customer response to products and services immediately.
Here are some benefits that come in our “Sponsorship package”:
- Reaching the right audience: Sponsoring our events gives you a vast opportunity to communicate your message or show your brand and product to a specific desired target group of a small or medium sized businesses.
- Building brand awareness and recognition: By sponsoring our events you have the chance to receive some great exposure in front of the attendees of the event that could bring your brand more awareness and recognition in the market.
- Creating and enhancing your corporate image: We adapt both national and regional charities annually by financially supporting them throughout the year. Sponsorship of our events is also a great way to satisfy your brand’s CSR (corporate social responsibility) needs and show people your support for a good cause. This will considerably accelerate the process of creating and building trust and establishing connection with customers.
- Media exposure: Our events achieve a lot of publicity which is beneficial for the sponsors as well by just being mentioned in editorials and appearing in the photos of the event. This is a great chance to provide extended visibility and exposure in markets you haven’t conquered yet.
- Distributing samples and offers: By distributing samples of your product or service at the event, you can receive an honest feedback from the attendees. That way you can gather useful information about your product and make further adjustments, if needed. You could also provide special offers and discounts for the event attendees that could result in new customers and more sales.
- Establishing new partnerships: Another advantage of sponsoring our events is the opportunity to meet potential partners and establish new professional connections among other sponsors, vendors and even attendees.
- Community involvement: By sponsoring a local event with huge significance to a specific community you’re showing your interest in providing support. To be seen supporting the community and helping its development can increase your brand’s image and popularity.
- Contacts: Accessing a list of attendees is surely one of the biggest benefits you may get when sponsoring an event. That way you could gain access to mailing lists and distributing channels, which will ensure further connection and chance of promoting your brand.
If you have a business and you’re interested in event sponsorship as a promising and reliable marketing strategy—please see below our event sponsorship packages: