Traditional advertising is becoming less effective and credible, which makes it difficult for brand owners to distribute their product and differentiate their brand from others. This could be extremely challenging and even frustrating especially if you’re running a small or medium sized business. Don’t lose hope! Sponsor an event!
Exhibition Sponsorship, is a great marketing tool that could help you to establish and improve your company image and credibility by supporting an event that your target market finds alluring.
In recent years, corporate exhibition sponsorship has become the fastest growing form of marketing in the UK. A growing number of marketers believe corporate sponsorship to be more effective than other methods as it provides opportunities to gauge customer response to products and services immediately.
Here are some benefits that come in our “Sponsorship package”:
- Reaching the right audience: Sponsoring our events gives you a vast opportunity to communicate your message or show your brand and product to a specific, desired target group of small or medium sized businesses.
- Building brand awareness and recognition: By sponsoring our events you have the chance to receive some great exposure that could raise your brand awareness and recognition in the market.
- Creating and enhancing your corporate image: We adopt both national and regional charities annually by financially supporting them throughout the year. Sponsorship of our events is also a great way to satisfy your brand’s CSR (corporate social responsibility) needs and demonstrate your support for a good cause. This will considerably accelerate the process of creating and building trust and establishing connection with customers.
- Media exposure: Our events achieve a lot of publicity. This is very beneficial for sponsors as well with editorial coverage and appearances in the photos of the event. This is a great chance to provide extended visibility and exposure in markets you haven’t yet conquered.
- Distributing samples and offers: By distributing samples of your product or service at the event, you can receive an honest feedback from the attendees. That way you can gather useful information about your product and make further adjustments, if needed. You can also provide special offers and discounts for the event attendees that could result in new customers and more sales.
- Establishing new partnerships: Another advantage of sponsoring our events is the opportunity to meet potential partners and establish new professional connections among other sponsors, vendors and even attendees.
- Community involvement: By sponsoring a local event with huge significance to a specific community you’re showing your interest in providing support. To be seen supporting the community and helping its development can increase your brand’s image and popularity.
- Contacts: Accessing a list of attendees is surely one of the biggest benefits you may get when sponsoring an event. That way you could gain access to mailing lists and distribution channels, which will ensure further connection and chance of promoting your brand.
If you have a business and you’re interested in event and exhibition sponsorship as a promising and reliable marketing strategy—please see below our event sponsorship packages: