Lisa Keefe is our Franchise Partner for the Swindon hub. Lisa brings nearly 30 years of experience in the legal profession, developing a wealth of transferable skills that are invaluable in her role as a Virtual Assistant. Her background has equipped her with exceptional attention to detail, strong organisational skills, and a meticulous approach to proofreading, research, document formatting, and the production of clear, professionally polished correspondence and reports. Accustomed to handling sensitive information and confidential documentation with the utmost discretion, Lisa provides accurate, reliable, and high-quality support to businesses across a wide range of sectors.
Alchemy Virtual Assistance (VA) was founded by Suzy Sanders from a home office in Northamptonshire in 2016, to provide remote administration services, practical marketing and flexible PA support to sole traders, entrepreneurs and business owners.
Suzy’s background is as an executive assistant for a Chief HR Officer within a Global Recruitment and her husband Paul – who joined the business full-time in August 2018 – has a career history which includes debt management, credit control, call centre leadership and training.
Alchemy Virtual Assistance (VA) launched a franchise model in December 2019 which enables aspiring virtual assistants to replicate and build their own VA businesses under the Alchemy brand. Today, Alchemy VA has eight Franchise hubs trading across the UK serving a growing global client base.
Suzy has since self-published two books and continues to be a proud advocate of the Virtual Assistant industry. She regularly speaks at industry events including the PA Show 2024 at London ExCeL and UK Virtual Assistant Conference 2024 in Bournemouth.
For the past three years, Suzy has also been invited to be a part of the judging panel for the PA Life Star Awards, gaining herself recognition as an industry expert and allowing her to celebrate others in the business support field.
Award-winning service – Suzy was named a finalist in the UK VA Awards – Midlands region – in 2018 & 2019. Alchemy Virtual Assistance was Northamptonshire Life Magazine’s B2B of the Year in 2018 and in 2019 Suzy was nominated for the We Are The City – Rising Star Award for Entrepreneurship. Suzy also scooped runner-up in two categories – ‘Businesswoman’ and ‘Entrepreneur of the Year’ – at the 2019 SME Northamptonshire Business Awards, and Alchemy VA was named as a finalist for the Innovation Award at the Northamptonshire Business Awards 2019.
In 2020 Suzy was nominated for the ‘VA Star Award’ which is designed to recognise professional Virtual Assistants that ‘give back’ to the Virtual Assistant industry by being recognised by their peers. Suzy was also a finalist for ‘Businesswoman of the Year’ in the Northamptonshire SME Awards 2020. Suzy and Paul were named regional finalists for ‘Family Entrepreneur of the Year’ in the Great British Entrepreneur Awards in 2020 and again in 2021.
