Workshop

Boss your branding in a new age of marketing

Learn how to tell the right stories (that your customer cares about).

What is more motivating - reason or emotion? Marketing pro, Bill Mckendry answers this question perfectly with a quote from Antoine de Saint-Exupery.

"If you want to build a ship, don't drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea."

Think about it. What is the end result of all your marketing efforts? Action. You want customers to act, whether it's to sign up for an email newsletter or make a purchase. That means, at its core, marketing exists to motivate.

Discover how brand storytelling is still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media.

Available at the following Great British Expos locations;

Birmingham, Bristol, Manchester, Reading, Swindon, Windsor